Analyse financial management principles which are used to support effective financial strategies.

Unit 15 Financial Management

Assignment - Financial Management

Company - "McDonald`s"

Learning Outcome 1: Apply different approaches used to support effective decision-making
Learning Outcome 2: Analyse financial management principles which are used to support effective financial strategies
Learning Outcome 3: Evaluate the role of management accountants and accounting control systems
Learning Outcome 4: Evaluate ways in which financial decision-making supports sustainable performance

Assignment Brief

Scenario

Task 1

You have recently established your own management accounting practice and have been invited to make a ‘pitch` to a potential client. In your presentation, your aim is to persuade the client of the value of management accounting and management accounting techniques in informing decisions, maximising performance and helping to ensure long-term sustainable growth.

Your presentation will cover:

1. An evaluation of a range of approaches, techniques and factors which contribute to effective decision making in an organisation.

2. Stakeholder management and the management of conflicting objectives of different stakeholder groups.

3. The value of management accounting techniques in cost control and maximising shareholder value.

4. Techniques for fraud detection and prevention and the approach to ethical decision making.

Task 2

You are to work in a group to evaluate an annual report of a listed company in Hong Kong and use the annual report to calculate appropriate ratios using Excel. You are to present your analysis of the company performance in a 2,000-word report. The report should include the following:

1. Identify how the data obtained might help to inform operational and strategic decisions for the company.