Analyse the important factors affecting the company.

OVERVIEW

You are required to analyse the important factors in the business environment of a large multinational retailer. You should Identify and justify clear objectives, formulate company and marketing strategies, and evaluate the advantages and disadvantages of e-business for such strategies.

The purpose of the individual report is to provide the opportunity to explore an area of e-business in depth, and demonstrate evidence of independent research, application and critical thought.

THE BRIEF/INSTRUCTIONS

You have been tasked with creating a report which advises Primark on e-Business strategy formulation for its retail stores in the UK.

FOCUS OF YOUR REPORT:

 Analyse the important factors affecting the company
 Identify and justify clear objectives
 Formulate an e-business strategy to help them
 Evaluate the advantages and disadvantages of e-business for such strategies
 Support all your discussions with evidence of empirical research that is relevant.

CASE STUDY

"Coronavirus lockdowns have cost Primark 800m, with the clothing retailer expecting profits to tumble by two-thirds this financial year.
Revenues at the retailer fell by 75% between 1 March and 20 June, to 582m, Primark`s owner, the FTSE 100 conglomerate Associated British Foods (ABF), reported on Thursday.

The figures underline the difficulties faced by the retail sector, with companies ranging from Harrods to the Topshop owner, Arcadia, among the high street operators announcing more than 6,000 job cuts on Wednesday.
However, ABF said sales had been "reassuring and encouraging" since it started reopening Primark stores.