Analyse the range of e-business models and strategies used currently by an organisation of your choice.

Report on an Existing Digital Strategy of an Organisation

Learning Outcome 1: Analyse the range of e-business models and strategies used currently by an organisation of your choice.
Learning Outcome 2: Examine a range of digital economy solutions appropriate to an organisation`s strategic objectives.
Learning Outcome 3: Summarise how the digital economy has developed to date.
Learning Outcome 4: Evaluate the strengths and weaknesses of digital communications
Learning Outcome 5: Effectively communicate ideas about the digital economy and strategies to enable organisations to respond to it.
Learning Outcome 6: Write a business report that examines the opportunity for strategic improvement in current business practice.

Report on the Existing Digital Activities and Strategies of a Chosen Organisation

Purpose of the Assignment

The purpose of the assignment is to use the material you have studied in units 1 - 5 to draft a report on the existing digital activities and strategy of an organisation of your choice.

Introduction to the Work/Scope/Context

This coursework assignment requires you to choose an organisation you wish to find out more about and, using secondary sources e.g., websites, news items, articles etc. and academic texts and journals available via the online library in StudyNet, write a report on their existing digital activities and strategies and the issues facing the organisation in developing/improving its e-business strategy.