Analyse the ways in which marketing is applied in different health and social care contexts.

Part 1 Essay

Select two health and social care organisations of your choice, and using academic, professional and industry sources write an essay discussing the application of strategic marketing in a health and social care context.

You should:

a) Analyse the ways in which marketing is applied in different health and social care contexts

b) Analyse how marketing can be organised in health and social care organisations

c) Evaluate the role of marketing in decision making in health and social care organisations

Word count 2000

Part 2 Report

You are a health and social care management consultant and have been commissioned by a healthcare organisation to report on strategic marketing for a health / social care organisation. The board wish to develop and marketing plan which reflects the issues and sensitivities of health and social care provision and have asked you to report on management techniques of strategic marketing within health and social care.

In your report you should:

a) Critically analyse the internal and external environment of the health and social care organisation

b) Evaluate methods used to collect market research information in health and social care

c) Evaluate the importance of marketing planning in health and social care organisations

Word count 2000

Part 3 Presentation

You are asked to present to the board a communication and branding strategy for the organisation. Your presentation should include:

a) An analysis of the role of brands in health and social care

b) An analysis of the main components of marketing communications in health and social care

c) an evaluation of the implementation of marketing communications campaigns in health and social care