As Either An Entrepreneur Or As Part Of A Larger Organization, You Are Expected To Create/Develop And Market A New Product: Marketing Assignment, NUI

Written Project

Introductory Outline:

As either an entrepreneur or as part of a larger organization, you are expected to:

• create/develop and market a new product/service or
• revise and reposition an already existing product or service

Note: Where possible you should apply the project to the company you work for or a company you are familiar with.

As part of the project you will carry out the following:

SECTION 1: MARKETING

Part (A). Market Audit And SWOT Analysis

The first section of the report should provide an audit/assessment of the marketing environment in which you plan to operate.

You are expected to use a mix of both Secondary and Primary research to complete this section of the report.

This research should provide insights into:

• The customer landscape, the major segments in the market, and the needs and factors that might affect purchasing behavior. Customer Analysis.
• The competitors, their strategy and their strengths and weaknesses
• Examine existing Suppliers and Distributors if relevant.
• The relevant political/ legal,  economic, ecological, social, and technical factors that might impact your choice of the market (PEEST) Macro forces and trends at play.

This section should end with a SWOT analysis summarising what you see as:

• Your company or product’s Strengths and Weaknesses
• The major Opportunities and Threats that your product might face.