ASB 3122 INTERNATIONAL BUSINESS COMPETENCY.

The Development of Personal Global Competence

In Coursework One you examined an International Business situation from the perspective of several stakeholders. The Second Coursework requires you to reflect on your own Global Competence in a report of 2000 words which covers four aspects but needs to provide an integrated perspective:-

a). Compare & critique the concepts of Technical Competence & Behavioural Competence introduced in this Module.

b). Apply the concepts of Technical Competence & Behavioural Competence to the two seminar topics about the development of Global Competence at Marks & Spencer - `M&S`s history of going international` & `M&S in China & India` - focussing on whether in your opinion Marks & Spencer.

c). Relate the two dimensions of Global Competence (Technical & Behavioural) to the topics of designing a Global Value Chain, & adjusting Management Functions to implement that GVC. Is one dimension of competence more important than the other?