ASB-4115 Management Research.

SB-4115 Management Research - Bangor University

REPLACEMENT ASSIGNMENT

ASSIGNMENT TASK:

Write a short Research Proposal

You are a Research Consultant working for a University. Your Manager has asked you to draw up a proposal for research for a future study.

The title/ research question of the study is: How has the 2020 corona virus outbreak affected [some aspect of] business/ management practice?

You can adapt the question to focus on any aspect of business/ management that suitably fits your postgraduate degree programme (i.e. marketing, sales, SME, HRM, strategy, business operations and so on,.)

You are required to do the following - Write a proposal for research:
Include your adapted title/ question (from above)

Provide a set of feasible aims (at least two) and a set of SMART objectives for the proposed research

Provide a brief background to the research question and discuss the context (e.g. UK? Europe? China?)

Identify the relevant academic field, and the key topic within the field

Introduce the field, key definitions and key theory through a short literature review

Propose an appropriate research methodology including; research strategy (e.g. case study, action research etc), research design (longitudinal/ cross-sectional; mono- method/ mixed method etc), sampling strategy (probability/ non-probability), types of data collection tools and types of analysis.