Assessment You have recently taken the position of Supply Chain Director at Catalysis in the UK and you have been tasked with evaluating the options for outbound transport for silica products to both Spain and North America. You have been asked to compil

ASB 4413 International Strategic Management

The new CEO of a medium sized electronics business, gloyyt, knows that you recently studied the ASB-4413 International Strategic Management module in Semester 1 at Bangor and has asked for your advice.

She wishes to understand what strategy is and what it involves. She also needs an overview of the most important frameworks and concepts that she`ll need to consider when planning the new strategy for her company.

What you are required to do in this assignment:

You need to review all the lectures from the ASB-4413 module selecting what you feel are the most relevant frameworks/concepts for the CEO. You MUST summarise these in your own words (i.e. do not cut and paste from the lecture slides/notes/internet).