Assessment - Digital Marketing Portfolio
Learning Outcome 1: Demonstrate ability to use one of a range of digital marketing tools effectively
Learning Outcome 2: Reflect on the importance and application of digital marketing tools
Assessment Brief
Using the business from Assessment 1, you are required to build a practical skills portfolio, demonstrating a small, integrated digital marketing communications campaign to promote a product or service.
Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit five examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.
Your portfolio will include examples of digital communications, such as: -
web pages
social media posts
other digital media content (such as blog articles)
o Note: You are not required to include examples of traditional marketing
Your digital communications plan should be designed to attract and persuade the audience/customers to respond to your promotional campaign.
You should utilise the AIDA model to plan the 5 pieces of communication and you should suggest what you feel are appropriate channels.