Branding Plays an Important Role in Marketing

Question :

Topic- brand management

The Apple Inc. is the chosen organisation for the report.

Aim

This report is designed to provide the understanding of brand management. The various tools and techniques are used to maximise the value of brand. To better understand the effective brand management, input real world example. Further, this report presents the overview of brand management. Below the task are provided to better understand the concept.

TASK 1 (LO1)

You are required to form the training manual for the new team members to develop the brand strategy for the company. To complete this task, you are required to consider this:

• explain the significance of branding as a tool of marketing
• evaluate the components that helps the firm to possess the successful strategy of brand
• by using the theories and model, examine how the brand will managed successfully
• place the real-life examples

TASK 2 (LO2)

In this task you are asked to opt the corporate brand (Apple Inc). Consider the following points:

1. critically analyse the brand portfolio management
2. the brand portfolio management illustrates about the brand hierarchy for the apple Inc. by using appropriate models and theories.

TASK 3 (LO3)

consider the same brand which you have opted in task 2.

2. examine the various techniques of the brand extension and brand leverage to expand in the national and international market.
3. Also, evaluate the collaborative partnership for the opted company.