BUIS 463 Bowie State University Electronic Commerce Discussion

1. Come up with an idea for a new business that will sell a product or service on the Weband imagine that you have secured a domain name and established a website. 

Nowit’s time to advertise your products and services online.

a. Find two websites that would be appropriate places for you to advertise andinvestigate the advertising options they provide. 

Then, create a plan to use socialmedia to further promote your business.

b. Come up with two social media promotions you might run to help get yourbusiness off the ground.

2. Go to a major online advertising firm such as Google’s Google MarketingPlatform or Xaxis, and explore products it is offering to marketers.

a. What are its capabilities?

 Compare the company’s offerings to one other majoradvertising network.

b. Prepare a brief report (about half a page) of the offerings of both networks.

3. Investigate site optimization functionality offered by analytics programs suchas Webtrends Optimize, Google Analytics, and Optimizely.

a. What are the costs for such programs?

 What are their capabilities? 

How are theyuseful? 

Which would you choose, and why?

b. Prepare a short report of your findings

4. Go to Knowprivacy.org and read the results of their privacy survey. 

Then review theprivacy policies of three major online retailers (such as Sears, Target, and Walmart).

How difficult was it for you to find the retailer’s privacy policy?

a. Which website offers the most privacy to its customers? 

Discuss the specificpassages in the various privacy policies that support your conclusion.

b. Does the information you have learned affect your decision to use these websites?

Why or why not?

 Do you think the privacy policies of your group of retailers meetthe criticisms of privacy policies outlined at Knowprivacy.org?

5. A regional bank with a large number of regional branch offices deploys online bankingapplications that are used by all their branches and business customers to manageaccounts, transfer money, and pay bills.

 Rigorous testing of the application by thebank’s internal security group and outside security experts just prior to moving theapplication into production uncovered several vulnerabilities. 

An interim solution wasneeded to mitigate risk while an application patch was developed and tested by thevendor, thereby protecting the bank, its partners and customer base.Application firewalls and host-based intrusion prevention systems were evaluated andconsidered but discarded due to concerns about performance and applicationavailability.

 The bank was seeking a non-intrusive monitoring solution that deliveredreal-time detection and alerting of attacks against the vulnerabilities.

 Develop asecurity solution for this bank that delivers full-time user monitoring, real-time incidentand early fraud detection and does not impact performance. 

What technologies shouldbe used? Justify your choice