Business and Business Environment
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Last Updated:
13-Mar-24
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Introduction
Business environment refers to the study of such factors that may affect effectiveness of operational activities. All the factors may leave positive or negative impact upon business operations. If the managers of the company are not able to make effective decisions in critical situations then it can result in decreased strength of the business (Hilton and Platt, 2013). There are various factors such as market trends, government policies, customers preferences that affects profits and sales of the company. Company taken in this project report is mainly based on Unilever which is a private sector organisation.
