Critically evaluate the drivers and strategies for advanced analytics and its impact on marketing decision-making.

Learning Outcomes -

LO1. Critically evaluate the drivers and strategies for advanced analytics and its impact on marketing decision-making.

LO2. Construct and diagnose statistical models to allow prediction of effects and input into strategic marketing development.

Assignment Description -This is an individual assignment. You will develop a creative artefact which will be comprised as a word document with a variety of graphs, charts, figures and critical paragraphs.

You will select one company from your choice or choose from the FTSE250 list.

Utilising a range of databases, you will analyse, compare and contrast your chosen company to analyse their financial performance, assess company risks and essentially analyse the company`s competitive environment and marketing strategy.

The information gained from the FAME database should inform you of the financial performance. From your findings you can analyse the market and conduct independent research on the external market environment that has influenced and impacted the organisation