CRKC7020 Strategic Management.
Interim Assignement
Task: The aim of the Interim Assignment is for you to show you can collect data about an organisation from a variety of sources, analyse it objectively, and, using recommended good practice, produce a practical SWOT analysis.
The Final Assignment requires you to identify an organisation or business unit whose strategies you will examine. We recommend that you use the same organisation for your Interim Assignment.We strongly suggest you review your own organisation as it is easier to collect data about it. If that is not possible, for example, if you are not working currently, then examine an organisation you are personally familiar with. Do not choose a famous name organisation like Google, IBM, Nestle, etc. unless you work for them.
If you work for a large organisation, you will need to focus on one strategic business unit and if the organisation is operating in several locations, one geographical area. The choice of business unit and geography is based on your knowledge of the organisation to make sure it is coherent.
This Interim Assignment is to prepare a SWOT of the organisation, which you will subsequently use as part of your Final Assignment.
To do this, you must collect and analyse data using PESTLE, Five Forces, Core Competency analysis and value chain analysis. These are all tools we discuss in the course materials and forum.
Where can you get data? Internal organisation reports, published industry reports, financial analyst reports, commentaries by industry journalists in the business press, discussions with colleagues. You must do some searching on the web. We are not expecting great depth for the Interim Assignment, but we are expecting the SWOT to be a concise and effective summary of the current situation of the organisation and you will have to provide some evidence for each statement.
A poor SWOT will be done if you simply make a personal guess and list several factors. A good SWOT will be based on a good range of data, both hard and soft data, and will follow recommended good practice. What is recommended good practice for producing an effective SWOT? Do some research into what experts say is good and bad SWOT practice.