Digital Marketing Audit Assignment 2

Assignment 2 - Digital Marketing Audit

A digital marketing audit is a current state assessment of all the practices, strategies, and outcomes of a brand`s efforts to establish the state of its online presence. It is important to conduct this assessment regularly (6 to 12 months is common) as it reveals what is performing, what is lagging and opportunities for improvement. Without an audit, brands run the risk of their digital marketing efforts and investments being off track. A digital marketing audit can therefore lead to a reassessment of the entire digital strategy.