Discuss the impacts of Teen Pregnancy In Shelby County.

Topic Teen Pregnancy In Shelby County
In Milestone Three, you will submit an overview of the communication tool and media campaign plan. Identify relevant audiences for your media campaign and how you plan to interact with them. Provide the critical information that you need to disseminate to the population at risk (primary audience). Identify other relevant audiences (secondary or tertiary) and discuss how information prepared for them may differ. Discuss considerations for presenting appropriate information to the relevant audiences including elements of health literacy and numeracy (e.g., communication skills, knowledge, culture and English language proficiency specific, representative heuristic). Review research on the theories used to predict persuasion and guide behavior change that might be appropriate for communicating this critical information to your target audience(s) and describe how you will incorporate these in your communication strategy. Discuss the communication tool that will be the most effective for disseminating the information that will be used in your media campaign (e.g., social media, news article, report card, PSA). Explain why this tool will be an effective means of communication for the chosen health topic with the targeted population. Discuss legal and ethical standards and policies that must be considered in developing the media campaign and how these apply to your population at risk. Propose potential partners in your campaign and how you might involve them.
Specifically, the following critical elements must be addressed:
Communications
Provide the most critical information about the issue that you need to disseminate to the population at risk.
How will you ensure the information you present is appropriate for the target audience? Be sure to justify your rationale.
What communications tool do you feel will be most effective for disseminating the information, and why? In other words, will you use, for example, social media, a newspaper article, or a PSA? Be sure to provide evidence to support your claims.
What legal and ethical standards and policies must you consider in developing your media campaign, and why?
What to Submit
Milestone Three must be submitted as a four-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least two scientific sources cited in APA format. Note: Scientific references should be peer-reviewed sources from professional journals or scientific reviews such as a scientific consensus report, a meta-analytic study, or a comprehensive organization report.
Milestone Three Rubric
Criteria Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Communications: Critical Information Accurately provides the critical information that needs to be disseminated to the at-risk population Provides information that needs to be disseminated to the at-risk population, but information is not critical or is not accurate Does not provide critical information that needs to be disseminated to the at-risk population 20
Communications: Appropriate Comprehensively explains how to ensure information presented is appropriate for target audience, and justifies rationale Explains how to ensure information presented is appropriate for target audience, but with gaps in detail, or does not justify rationale Does not explain how to ensure information presented is appropriate for target audience 20
Communications: Tool Identifies communications tool that will be most effective for disseminating information, and provides evidence to support claims Identifies communications tool for disseminating information, but does not provide evidence that supports this being the most effective method Does not identify communications tool for disseminating information 20
Communications: Legal and Ethical Comprehensively discusses legal and ethical standards and policies that must be considered in developing media campaign, and justifies reasoning Discusses legal and ethical standards and policies that must be considered in developing media campaign, but with gaps in detail or does not justify reasoning Does not discuss legal and ethical standard and policies that must be considered in developing media campaign 20
Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 20
Total: 100%