Explain the research and analytics you will use to drive

Questions: Business Research and Analytics

• Changes or Improvements: Recommend what changes or improvements should be made to increase customer satisfaction or to better fit your recommended target and positioning. Explain the research and analytics you will use to drive changes and improvements.
• Product Line or Services:
• Recommend what line extensions or services should be added to the current product line. Explain how you used the research and analytics to determine the recommendation.
• Determine the online or physical location.
• Online location: If your service or product is offered in an online-only environment, compare the current layout and overall presentation of the online store, and offer your recommendations for improvement.
• Physical location: If your product or service is offered in a physical location, assess whether it is in keeping with your selected target and positioning. Share your recommendations for improvement.
• Complaints: Recommend how your team will assess customer complaints. Compare the different types of research available.