How have changing customer demographics affected lvmh
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Last Updated:
17-Oct-23
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Questions:
1. Why has LVMH been so successful?
2. How have changing customer demographics affected LVMH? How well positioned is the firm to address these changes?
3. Two other luxury good companies, Swiss luxury giant Richemont and French-based Kering, have come to recognize the effectiveness of Arnault`s strategy and have started trying to imitate it. What risks, if any, does this pose for LVMH?
4. The Great Recession did surprisingly little damage to LVMH. While the firm`s revenues were essentially flat during this period, it remained profitable. Use online resources to look into how the COVID-19 pandemic of 2020 affected LVMH.