International Marketing And Organisational Strategy of Coca Cola

Executive Summary

In the report the strategy which is being used by Coca Cola for internationalization will be discussed. Coca Cola has been deemed as the world’s number one soft drink. It has been analyzed that company is going to expand their market in Malaysia. In this firm is making use of integrative/responsive approach in order to establish their market share. In the report, the impact of globalization on Coca Cola will also be discussed. It has been analyzed that in order to expand market internationally the company will also face various challenges. In order to expand firm needs to have deep knowledge about the technology, trends and needs, demands of consumers. They also need to analyze the cultural aspects of the country in which Coca Cola is going to expand. Firm also have to gain knowledge about the trade policies which is existing in region which they are planning to expand.