Introduction to the concept of marketing, including current and future trends.

Marketing Planning Report

Learning Outcome 1: Explain the role of marketing and how it interrelates with other functional units of an organisation.

Learning Outcome 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

Learning Outcome 3: Develop and evaluate a basic marketing plan.

You are appointed as the Marketing Manager for an organisation of your choice.

This will be presented as a report to the Marketing Director and should include the following:

1. Introduction to the concept of marketing, including current and future trends.

2. An overview of the different marketing processes.

3. Explanation of the role and responsibilities of a marketing manager in the context of the organisation.

4. An explanation of how marketing influences and interrelates with other functional departments of the organisation.

5. The value and importance of the marketing role in the context of the organisation.

6. Compare two organisations use the various elements of the 7Ps marketing mix. You are required to explain the marketing mix and marketing process used to achieve business objectives, relating to the two chosen organisations. This research will inform your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings.