M/601/1752 Discuss special interest tourism in terms of product differentiation and tourist types.

Special Interest Tourism

Unit aims

To develop knowledge of special interest tourism and an understanding of its growth in recent years. To understand the customer base, motivations and issues around special interest tourism.

Learning Outcomes

1. Understand the nature and development of special interest tourism

1.1 discuss special interest tourism in terms of product differentiation and tourist types

1.2 Assess the contribution of tourism trends, factors and shifts in holiday interests to special interest tourism development

2. Understand how special interest tourism matches customers products and service

2.1 Evaluate how providers can match products and services to different customer types

3. Understand the appeal and motivation of special interest tourism for customers

3.1 Analyse the appeal to customers of special interest tourism features and benefits

3.2 Evaluate how the motivations of tourists are met by special interest tourism locations and features

4. Understand management needs and issues of special interest tourism

4.1 Evaluate the organisational and support logistics involved in the management of special interest tourism trips.