MARK110035 Identify and interpret international marketing opportunities.

Learning outcome 1: Distinguish between trade and marketing at the international level.

Learning outcome 2: Carry out an analysis of the international environment in relation to marketing activities.

Learning outcome 3: Identify and interpret international marketing opportunities.

Learning outcome 4: Evaluate the process of market entry strategy for all types of firms.

Learning outcome 5: Undertake and apply marketing activities including product, pricing, promotion and distribution.

You are required to work individually, and carry out an investigation into one of the following nations, with a view to assessing its potential as a market for entry by a company of your choice. The company should not already be trading in the selected country.

Then write and submit a report outlining your findings, including an indication of where you sourced your information.

Argentina Brazil China France Greece India

Kuwait Mexico Morocco Nepal New Zealand

Peru Poland Russia Saudi Arabia South Africa

Venezuela UK Ireland Mexico Germany

Your investigations should involve carrying out research into:

 Location, region, size and population of the country selected;

 The recent history and political structure of the nation;

 The country`s relations with its neighbours;