MKC 2021 Marketing Communications.

Company to choose - Nestle

Prepare a report in the form of an analysis of the various marketing materials produced by one UK FTSE 100 or UK/International Blue-chip company of your choice.

Brands/Company examples include Unilever, Nestle, Nike, Apple, Samsung, British Airways, Virgin Airlines, Etihad, ITV, Sky, Netflix, Rolex, Cartier, Chanel, Tiffany`s, Tesla, Ford, Tata, Volkswagen, Coca-Cola, Pepsi, British Petroleum (BP), Microsoft, Starbucks, Tesco`s, Sainsbury`s, John Lewis, BBC, etc.

1. Produce a report containing

i. An introduction to the company concerned, and

ii. Its company history

2. Use Examples and Explanations across all different media outlets including, but not limited to:

i. TV

ii. Radio

iii. Internet

iv. Social Media

v. Billboards/Posters

vi. Newspaper

vii. Magazine

viii. Advertising on Buses

ix. Advertising on Trains

x. Advertising on Planes