MS40041E Principles of Marketing.
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MS40041E Principles of Marketing - University of West London
Individual Report - The Marketing Plan - Gymshark
Assessment task: Case study analysis
Case Study Brief - Gymshark and the UK sportswear market.
Assignment briefing and guideline:
With energy and growth in the sports wear market reference to case study prepare a marketing plan with clear recommendations as to how Gymshark would be able to improve and maintain share and growth. There is no definitive format for the preparation of the marketing plan but it is recommended that the following can be followed referring to the assesement criteria below.