POPP5051 Airline Operations and Marketing.

Learning outcome 1: Demonstrate detailed knowledge of the airline marketing environment and current airline marketing activities and apply them creatively in their written work;

Learning outcome 2: Synthesise advanced knowledge of airline operational functions and apply this to practical situations of direct relevance to the air transport sector in the written report;

Learning outcome 3: Formulate innovative solutions to identified business needs and effectively present them verbally and in writing;

Learning outcome 4: Demonstrate self-direction and originality and act autonomously in planning and delivering assessment tasks to deadlines;

Learning outcome 5: Effectively articulate and persuasively communicate strategic airline marketing and operational issues both verbally and in writing;

Learning outcome 6: Critically appraise a range of learning resources and use them to inform their work.

Assessment Briefs

50% Individual A3 poster presentation which requires students to devise a complete corporate identity and marketing slogan for a hypothetical new full service airline operator. The poster will be due in week 7 of semester one.

50% Individual 2,000 word written report detailing the strategic business decisions that need to be taken to enable a new start up airline to launch a defined new route. The report will be due in week 11 of semester one.

Poster presentation

You have been commissioned to deisgn a complete corporate identity for a hypothetical new Canadian full-service carrier called Qualitas.

Your poster must include the following elements:

1. Your name, student ID, and title of the presentation.

2. An annotated graphic depiction of the new corporate identity as it will appear on one of the carrier`s A320 aircraft (a blank template is provided for this purpose).

3. The proposed marketing strapline of your airline.