What Is The Culture Of The Country?

International Marketing Assignment

The word limit is 2,000 words maximum. This excludes any graphs and tables, together with their associated references, section headings, in text references and bibliography. Appendices may be used but they will not be marked because no critical information needed to explain or justify a recommendation should be in an appendix. The assignment should be in report format rather than essay format. Thought should be given by students about how to present their work in a convincing and well-ordered way.

1. Where we are now.

A brief but effective analysis of the company and its marketing.

Good answers should include referenced examples of activity and an assessment of the purpose of the activities identified, target audience and competitive positioning.

2. The challenges we face

Critical evaluation of the company`s opportunity in the chosen country.

Good answers with move beyond a basic PESTEL to select and apply appropriate tools and academic learning to compare and contrast the current situation with the chosen country and evaluate the differences, and the impact of those differences, on the choices facing the company. All sources should be correctly referenced, and the answers should move beyond simple description to reasoned evaluation.

The best answers will use the latest research in journals to explain the evaluative approaches taken and not just rely on the standard text books and lectures.

3. Assessing our options in the selected country.

A critical evaluation of the STP, value proposition, promotion & distribution opportunities in the selected country. If the company is already active there we would expect an evaluation of their current performance. What is the culture of the country? If they are not, then what does the opportunity landscape look like? Who is already active there?