Why do some companies choose to be international` companies manufacturing and/or selling their products in other countries?

ASB-4413 International Strategic Management - Bangor University

Answer ANY 2 Questions

Question 1. International airlines operate in a very competitive and demanding environment. There are some airlines that operate as cost leaders. In the module we looked at how no frills cost leader airlines like Ryanair have managed to continually increase revenues and profits over the last 15 years. Obviously during the Covid crisis all airlines including Ryanair have suffered badly as there have been restrictions on passengers flying.

Discuss how airlines like Ryanair have managed to follow the no frills cost leadership model and been successful. Do you think this model will be successful following the Covid-19 crisis? You should refer to appropriate academic models to help you answer the question.
(1000 word limit)

Question 2. Why do some companies choose to be  international` companies manufacturing and/or selling their products in other countries? A Company based in Bangor called Morgan`s Widgets makes specialised components and traditionally has had customers only in the UK. Its new Chief Executive Officer (CEO) has strong links with a number of Canadian companies which she thinks will be suitable future customers.

She knows that the company should become international and needs your assistance as a Consultant. From the knowledge gained from the modes of entry that Morgan`s Widgets can use to go international`. Discuss the advantages and disadvantages of each method? What other advice would you have for the CEO and her company?

Please note that Morgan`s Widgets is a fictitious Company and you can make any reasonable assumptions providing you clearly state them (1000 word limit)

Question 3.Corporate Social Responsibility (CSR) is when a for-profit company willingly acts in a way that benefits interests beyond those of the firm and its owners. This is generally seen as a positive development. According to GlobalWebIndex (2019), 68% of online consumers would consider not using a brand because of poor or misleading corporate social responsibility.

Why are companies even in heavy polluting industries supporting CSR initiatives? What are the reasons against CSR? As part of your answer, you should discuss some academic views on CSR. (1000 word limit).